Innovative Public Experiences

We have created, sponsored and directed public experiences in the City of Cape Town too. Here are two examples.

Tuning the Vine:
The #InnerCityWineRoute

A monthly midweek wine adventure like no other, Tuning the Vine brought the Cape’s best wines into the heart of the city, transforming up to 21 of Cape Town’s trendiest venues into South Africa’s most exciting urban wine route.
Co-created with Richard Mills, this epic event gave wine lovers the chance to taste up to 35 top producers in a single night. With a glass and a map in hand, ticket holders could explore the route at their own pace, hopping from venue to venue, soaking in the atmosphere, and discovering incredible wines.
To add to the fun, wine fairies offered a helpinghand, tattoo artists sprayed playful wine-inspired designs, and sommelier tours provided a deeperdive for those wanting a more curated tasting experience.
A night of wine, city vibes, and adventure—this was Tuning the Vine.

The Creation Generation

As part of World Design Capital 2015, Sugarbird Studios sponsored and directed the Creation Generation mural and soundtrack, to stimulate conversation about young innovators reshaping the way we think, create, and live. Our goal was to raise funding to tell this story through film.
The Creation Generation Mural kick starts the media project
Creation Gen Music video Timelapse
Artists:  Rayaan Cassiem, Anwar Davids, Leigh Cupido, Amo Bisogno.
Project Director:  Shereen Amos.
Filming & Editing:  Ripple Effect Media Production

The Sugarbird Showcase

Explore the colourful and insightful variety of our work here
Collective Narratives for Collaborative Conversations
Reimagining the Conference Experience
Innovation Concept Experiences
Innovative Food and Wine Experiences
Innovative Concept Productions
Innovative Public Experiences
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