At Sugarbird Studios, we help brands, companies, and organizations initiate and facilitate meaningful stakeholder conversations through on-camera research. By identifying key stakeholders and shaping a targeted line of inquiry, we ensure that insights align with our clients’ objectives.
We handle the entire interview process, distilling key findings into a comprehensive written report and a documentary—the INSIGHTS STORY. This documentary serves as a valuable resource, fostering deeper understanding and collaboration among staff, partners, and key stakeholders while highlighting challenges, opportunities, and pathways toward shared futures.
In April 2016, Sugarbird Studios and Gen Re launched The Incredible Curious Adventure, an on-camera research project exploring the future of the insurance industry. Our investigation delved into emerging trends, evolving uncertainties, industry disruptions, the shift toward SMART, customer-centric models, technology as a game-changer, and the brands of the future—particularly in Africa.
We engaged with insurance leaders, futurists, digital specialists, brand experts, 3D printing innovators, and fintech/insurtech pioneers, capturing their perspectives on film. What emerged was a compelling and thought-provoking documentary that sparked new industry-wide conversations about the future of insurance.
The South African story was so impactful that it led to the creation of a global insights documentary. In 2017, we expanded our research, traveling to the UK, Hong Kong, Singapore, the USA, China, and Australia, interviewing 90 thought leaders across industries. The global narrative was so compelling that it was translated into six languages and shared worldwide.
