When Complex Challenges Demand a New Way to Innovate

The challenges shaping our future—climate change, digital equity, sustainable food systems, resilient healthcare, affordable housing—don’t fit inside organisational or sectoral boxes. They cross systems, transcend silos, and demand a new way of innovating altogether.
Meta-innovation is that new way.

Three Shifts Redefining  Innovation

1.

From Competitive
Disruption to Collaborative Transformation.

Innovation once led markets; now it leads systems—shifting from driving competition to orchestrating collaboration across boundaries, aligning diverse actors around shared innovation ambitions. It means the most significant value creation now happens through coordinated innovation that no single actor could achieve alone.

2.

From Static Products to Dynamic Processes.

Innovation no longer ends with a product launch. It’s a continuous, adaptive process evolving across ecosystems, platforms, and contexts—where relationships, capabilities, and value creation mechanisms co-evolve.

3.

From Localised Outcomes to Systemic Transformation.

Success is no longer just market share or operational efficiency. It now requires the ability to reconfigure entire socio-technical systems—transforming how value is co-created, how actors relate, and how societies function.

Together, they represent not just changes in innovation practice, but a fundamental reconceptualisation of what innovation is and what it can accomplish.

Innovation That Transforms How Innovation Happens

Think of it as innovation of innovation itself.

Meta-innovation is a higher-order framework that reconfigures how innovation processes work across organisational, ecosystem, domain, and socio-technical boundaries.

While traditional innovation creates new things, meta-innovation designs new ways for diverse actors to innovate together toward shared transformative visions. It's about orchestrating the innovation process itself to work across boundaries and levels simultaneously.

Four Characteristics That Define Meta‑Innovation

See How Meta-Innovation Happens
Learn More

The Meta‑Innovation Canvas Framework

Developed through rigorous research, the Meta-Innovation Canvas translates cutting-edge theory into practical guidance for system transformation.

It’s organised around five interconnected components that together enable coordination, learning, and scaling across levels and domains.

Want to know more about the Meta-Innovation Framework and Canvas and how it can be applied to support your complex, multi-actor innovation projects?
Contact us here.

Let’s Advance Meta‑Innovation Together

Whether you’re designing transformative programmes, leading ecosystem change, or conducting research into systemic innovation—this is your invitation to co-create with us a global community shaping the next frontier of innovation practice.

For Organisations Tackling Multi-Domain Challenges

If you’re leading change that:

  • Spans organisational and sector boundaries.

  • Requires alignment across technological, social, environmental, and economic dimensions.

  • Demands new forms of collaboration and governance.

  • Aims for system-level transformation, not just organisational success.

Then let’s explore how we can work together to:

  • Co-design meta-innovation strategies tailored to your context.

  • Prototype and test the framework in live transformation environments.

  • Generate shared insight that advances both practice and theory.

  • Create case studies and learning resources that strengthen the wider ecosystem.

If you’re leading change that:

  • Spans organisational and sector boundaries.

  • Requires alignment across technological, social, environmental, and economic dimensions.

  • Demands new forms of collaboration and governance.

  • Aims for system-level transformation, not just organisational success.

Then let’s explore how we canwork together to:

  • Co-design meta-innovation strategies tailored to your context.

  • Prototype and test the framework in live transformation environments.

  • Generate shared insight that advances both practice and theory.

  • Create case studies and learning resources that strengthen the wider ecosystem.

This is an open invitation to collaborate—whether you’re a business, public institution, NGO, or network facilitator working at the intersections of systems change.

For Research Collaborators

We’re also seeking partnerships that push the boundaries of innovation research—investigating how meta-innovation emerges, scales, and institutionalises across contexts.

Areas of collaboration include:

  • Comparative studies of meta-innovation across sectors and geographies

  • Capability research exploring leadership and coordination practices

  • Digital integration—how AI, platforms, and data infrastructures enable collaboration at scale

  • Policy and governance frameworks that balance agency and accountability

  • Grand challenges such as climate adaptation, circular economy, and regenerative food systems

We're particularly interested in partnerships that combine rigorous research with practical application, generating insights that advance both theory and practice.

Meta-Innovation emerged from rigorous academic research into how innovation itself is evolving to meet the complexity of contemporary challenges. Based on the doctoral work of Shereen Amos at the Business Science Institute, this framework marks a fundamental advance in how we understand and orchestrate transformative innovation across boundaries and levels.

About

Dr Shereen Amos is the founder of the Meta-Innovation Group and a practitioner–scholar who bridges innovation theory and practice to help organisations orchestrate transformation across boundaries.If you’re leading change that:

For nearly three decades, most recently as Sugarbird Studios, she has led strategic communication and engagement strategies and programs that align purpose, brand, and systems change. Her portfolio spans global stakeholder research, research documentaries on industry futures, immersive experience design that brings complex ideas to life, and industry engagement platforms that translate insight into coordinated action.

Her experience surfaced a deeper insight that while tools for connection and collaboration have evolved, approaches to innovation have not—and that gap lies at the heart of why transformation through innovation so often falls short.

She completed an MPhil in Inclusive Innovation at the UCT Graduate School of Business, followed by a Doctorate in Business Administration for her dissertation, “From Disruptive Innovation to Meta-Innovation: Reconceptualising and Directing Innovation at Scale”, which was awarded the Managerial Impact Prize 2025. Her research introduces meta-innovation—a framework and praxis for orchestrating transformation across technological, social, and environmental systems.

Shereen translates complexity into actionable insight, linking innovations across organisations and ecosystems to drive meaningful, scalable change. She bridges disciplines, sectors, and perspectives to help diverse stakeholders work toward shared outcomes.

Based in Cape Town, South Africa, she collaborates globally across academia, institutions, enterprises, and civic communities to design pathways toward innovation at scale.

The Journey to Meta-Innovation: How Three Papers Revealed a New Paradigm

From Disruptive Innovation to Meta-Innovation: A Discovery in Three Acts

See the story of discovery here