Sugarbird Studios offers brands, companies and organisations the opportunity, through an on-camera stakeholder inquiry, to initiate and facilitate a conversation with its stakeholders. We work with our clients to determine key stakeholders to interview and scope the line of questioning to underpin and shape the inquiry.
We set up the stakeholder engagement and take it from there.
The interviews are about 30 to 45 minutes in length and give candid and valuable insights into the way stakeholders think, how they feel and what they wish for. Our experience has shown that people are very open to speak on camera, and where there are sensitivities, we limit the interview to an audio recording, although this is the exception. Each interview is edited as a single stand-alone video and transcribed.
The overarching insights from the interviews are synthesized into a comprehensive written report and a documentary that tells the INSIGHTS STORY. The documentary becomes a resource for your organisation to share widely with staff, partners, collaborators and key stakeholders to facilitate greater understanding and recognition of common ground and to build a path to shared futures and collaborative effort.
We have also designed and built on-line platforms specifically purposed for sharing stakeholder information, conversation and intelligence.
A stakeholder inquiry is a powerful and intimate way for an organisation to seek and facilitate meaningful stakeholder dialogue and engagement around the collective narrative made possible through the filming of the inquiry. Stakeholders appreciate having their voice heard and are generally very keen to be part of a greater and more inspiring solution. A stakeholder inquiry promises and delivers this possibility.
Clients have included Momentum, Transnet National Ports Authority, Transnet Port Terminals and Gen Re.
Our most compelling and impactful inquiry to date has been ‘The Incredible Curious Adventure’, a global inquiry for Gen Re, exploring with stakeholders and thought leaders the future of insurance.
In April 2016, Sugarbird Studios and Gen Re embarked on an Incredible Curious Adventure - a stakeholder Inquiry exploring the future of the insurance industry. Our inquiry explored the emerging trends impacting the industry, the changing nature of uncertainty, signs of breakdown and discontinuity in organisations and the industry, a new SMART customer-centric context, technology as a game-changer, brands of the future, and the future in Africa.
We sought out and spoke to insurance industry leaders, futurists, digital specialists, brand experts, 3D printing innovators, and fintech/insurtech players. We asked them about the future and captured their thinking on film. What we found is powerful and thought-provoking.
In 2017, we travelled the world in search of a global story, interviewing some 70 thought leaders in 7 countries. Watch the global story here.
Together, these collective narratives are shaping industry thinking and inviting new and exciting players to the conversation, enabling a larger stakeholder ecosystem to take shape for truly disruptive and regenerative innovation to come about.
The content harvested from these inquiries has also been produced as a podcast series, Gen Re’s Digital Dialogues. Listen here to the first podcast - episode 1 of 10.